With the right survey design, you can appeal more effectively to your audience and get the data you need.
Whether for a customer survey or HR employee survey, choose survey software that enables you to design your surveys the way you want, and better engage with your audience.
Surveys encourage engagement
Surveys provide you with an additional way to engage with your customers and build stronger relationships with them. Sending out surveys shows you value customer feedback and want to hear their opinion, whether about products, services, or their overall experience with your brand.
If sending out a corporate survey to your employees, it can be a great opportunity to foster a positive working environment, where you allow employees to voice their opinions and provide feedback on their satisfaction, or operational procedures.
Something to keep in mind, however, is that people don’t want to spend a lot of time responding to a survey, so always keep your surveys short and concise to ensure your respondents stay engaged and don’t get bored with answering too many questions.
Appealing design
When creating your survey design, you want to make your surveys look as good as possible. Survey design can contribute to how engaged your respondents can be with the survey.
Customise your surveys by adding logos and branding to make your surveys instantly recognisable to your customers. This can also help build brand awareness. Choose layout and themes to make your survey design more interesting. It can be professional or fun, depending on what suits the tone of your brand.
If sending surveys via email, you may also want to make them personalised by addressing respondents by name to engage them.
Follow up and provide an incentive
Following up on surveys can help increase the response rate. It will serve as a reminder for anyone who has forgotten to complete your survey and may result in additional responses, and the more insights you get, the better.
With customer experience surveys, many brands offer incentives for customers to complete a survey. This often involves going into the draw to win a voucher or receiving a discount on the next purchase.
Consider if offering an incentive may work for your brand to encourage more engagement with surveys. Something to keep in mind, however, when including incentives is that this may encourage some people to provide inaccurate responses simply to receive the incentive rather than a desire to provide honest feedback. If you do decide to include an incentive, choose incentives that may help encourage customers to engage further with your brand and drive them to your website.
Survey questions
When designing your surveys, you can make them more engaging through the questions you ask.
You want to design your survey to be as easy to complete as possible. Use simple language and ask clarifying questions to avoid causing confusion.
To avoid your surveys sounding too bland, add some personality and make the questions interesting to your audience. This can help build rapport and motivate respondents to continue with the survey.
Questions are a crucial aspect of making surveys appealing, and the type of questions you ask can dramatically impact the survey experience. Multiple-choice questions are easier to answer, though a survey consisting of only multiple-choice may result in respondents putting less thought into some responses, and simply selecting an option that may not be accurate.
By also including a few open-ended questions, with room for more detailed answers, you allow respondents the opportunity to share their opinions. This can make them feel valued.
Mobile phone surveys
Optimising your surveys for mobile devices can help increase audience reach and engagement.
Engaging your audience via the channels they’re using can make it more convenient for them. Many people open emails or look at websites and social media on their phones, so if they can respond to a survey on their mobile device, they may be more likely to complete it.
Design and functionality need to operate efficiently on mobile devices as well as desktop and be designed for people using small touch screen devices. For a mobile phone survey, ensure the text is large enough for easy viewing and action buttons are easy to manoeuvre. If surveys are hard to use on mobile, it can negatively impact engagement and survey experience.
Target your surveys
Targeting the right audience increases the likelihood of survey completion, as it means your survey is relevant to the respondents.
You want to carefully consider the audience of each of your surveys. Understand who they are, and don’t waste time asking questions that are not relevant, as this may discourage them from completing the survey.
To attract more engagement, you want to make sure you’re also engaging them on the right platform. Share your survey across different platforms, you can post surveys on social media channels, your website, or send it directly to customers’ emails. This ensures you’re reaching your audience.
For survey software that allows you to customise your survey design, SurveyManager® provides everything you need to create, launch, and analyse your surveys.
